Product Overview

Expert-Led
Video Lineup

Videos engineered to grow your brand, build credibility, and create demand — distributed across LinkedIn, YouTube, and beyond.

Schedule a call → Find your format ↓
11
Video formats
6
Product families
5+
Distribution channels
100%
Program-based pricing
Start here

Find the right format for your goal

Not sure where to start? Pick the outcome you're trying to drive and we'll show you the formats that are built for it.

📣
Build Visibility
Get your experts in front of the right audience consistently. Build recognition before buyers ever hear from sales.
Shorts Shorts Plus Fireside Chat SpotLights ReactLights
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⚡
Create Demand
Move your market from unaware to interested. Generate intent signals your revenue team can act on.
Testimonials SpotLights SpecLight LimeLight Ads
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🎯
Support Sales
Give your revenue team assets that accelerate deals. Content that does the explaining before the call happens.
Testimonials SpecLight 3D SpecLight Custom 3D
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The System

Two tiers. One content engine.

Start with Core to build cadence and brand presence. Layer in Premium as you learn what resonates and want to go deeper.

Core Videos

Start with the formats built for consistency

Remotely produced and fast to turn around. Core Videos establish your brand voice, warm your audience, and publish consistently while you discover which stories land hardest.

Shorts Fireside Chat Testimonials
Premium Videos

Go deeper with higher-impact storytelling

Once you know what's working, Premium Videos move target accounts from awareness to real consideration. Formats built for thought leadership, product storytelling, and campaign performance.

Thought Leadership Explainers LimeLight Ads
Tier
Goal
Core Videos
Shorts
Short-form · Remote
2 formats
Core 60–90 sec · 9:16
Shorts
Standard short-form
Short-form videos that educate and engage prospects quickly, driving shareability and pushing audiences toward longer-form content and landing pages.
Creator effort
Brand awareness
Demand generation
LinkedInYouTubeInstagramSyndicates
The User Actually...
Steve Salinas
Conceal
With Clients,
Chris Cox
Environmental Planner
It Changed Life
Kirk Jones
BlackLake Security
We're in Texas.
Derek Minnema
Connector JPA
And Analyzed
Eric Cornelius
Conceal
Ideal for
Brand awareness
Viral social
Quick turnaround
Use case
Podcast clips
Webinar clips
Quick insights
Breaking news
What's included
1× Standard Short-form Video 60–90 sec · 9:16
Core 60–90 sec · 9:16
Shorts Plus
With b-roll & motion graphics
Elevated short-form videos with premium b-roll and motion graphics — same fast-turnaround cadence as Shorts, with richer visual production that commands more attention in-feed.
Creator effort
Brand awareness
Demand generation
LinkedInYouTubeInstagramSyndicates
FedRAMP Failure Triggers
Ajay Chandhok
Stratus Cyber
Black Box, Grey Box, White Box Testing
Sheena Sampsel
MainNerve
Make Data Less Valuable to Hackers
Sean Gately
Bluefin
50 to 1 Risk
Suresh Sathyamurthy
Akeyless
What is the JPA Connector?
Derek Minnema
Connector JPA
The Hidden Cost Structure of Cybersecurity
Kirk Jones
BlackLake Security
Ideal for
Brand awareness
Premium in-feed presence
Quick turnaround
Use case
Podcast clips
Webinar clips
Quick insights
Breaking news
What's included
1× Shorts Plus Video 60–90 sec · 9:16
Fireside Chat
Podcast / Interview · Remote
1 format
Core 30–45 min full ep.
Fireside Chat
Remote
Video-optimized podcasts that go beyond traditional audio. Each episode is strategically planned with on-screen visuals, motion graphics, and text overlays that complement key discussion points.
Creator effort
Brand awareness
Demand generation
LinkedInNewsletterYouTubeWebsiteSyndicates
Cybersecurity Leaders on 2026 Risks
Jim Broome & Rick McElroy
DirectDefense
Partner Strategies, Credible Pentesting
Sheena Sampsel & team
MainNerve
Ideal for
Brand awareness
Top of mind recall
Retention
Use case
SME interviews
Relationship building
Vertical-specific content
Education & trust building
What's included
Trailer 60–90 sec · 16:9 & 9:16
Full episode 30–45 min · 16:9
Segments ×2 2–3 min · 16:9
Shorts ×4 60–90 sec · 9:16
Testimonials
Social proof · Remote
1 format
Core 60–90 sec · 16:9
Testimonials
Video case studies
Compelling, credibility-building video case studies featuring real customer success stories — direct-to-camera or repurposed from podcast interviews — optimized for LinkedIn and YouTube.
Creator effort
Brand awareness
Demand generation
LinkedInYouTubeInstagramWebsite
Halcyon Customer Testimonial
Mike Raeder
Rocket Software
BlackLake Client Testimonial for Cyberwhyze
Kirk Jones
BlackLake Security
Expert-led Video Marketing Review
Steve Soderberg
Lenovo
More IT Companies Now Following on LinkedIn
Sheena Sampsel
MainNerve
Customer Interview
Troy MacDonald
Mogas Industries
EDR Wasn't Enough
Shannon Wilkinson
Findlay Automotive
Ideal for
Lead generation
Conversion funnels
Technical audiences
Use case
Explainer videos
Features & benefits
Solution overviews
Video sales letters
What's included
Testimonial video 60–90 sec · 16:9
Thumbnail image 16:9
Premium Videos
Thought Leadership
Teach, react, and stay relevant
3 formats
Premium 5–10 min · 16:9
SpotLights
Educational
5–10 minute educational videos recorded remotely with your SME. Includes ~30% motion graphics, a custom thumbnail, and a post description to support SEO and multi-channel distribution.
Creator effort
Brand awareness
Demand generation
LinkedInNewsletterYouTubeWebsiteSyndicates
Who's Securing Your AI?
Suresh Sathyamurthy
Akeyless
Your Security Team is Stretched Too Thin
Kurt Wagner
Cyberwhyze
Smarter Breaches. Smarter Protection.
Ruston Miles
Bluefin
PCI DSS Compliance Levels
Sheena Sampsel
MainNerve
5 Things to Know About HDHPs & HSAs
Heather K
Newfront
Cybersecurity Demand Gen You Shouldn't Ignore
Alano Vasquez
Whyze Labs
Making Ransomware History
Jon Miller
Halcyon
Beyond Data: True Intelligence
Greg Genung
Snowfire AI
Ideal for
Thought leadership
Educational deep dives
Mid-funnel nurturing
SEO
Use case
Thought leadership
Technical insights
Use cases
Emerging trends
What's included
Spotlight video 5–10 min · 16:9
Highlights ×3 60–90 sec · 16:9
Thumbnail image 16:9
Post description —
Premium 2–3 min · 16:9
ReactLights
Trend-response
Fast-turnaround reaction videos that position your brand as a thought leader by responding to breaking news and emerging industry trends. Built for top-of-funnel organic engagement through status-jacking.
Creator effort
Brand awareness
Demand generation
LinkedInYouTubeInstagramSyndicates
Bipartisan Wins, Broken Systems, and the EV Funding Fight
Derek Minnema
Connector JPA
Infrastructure Still Brings Both Sides to the Table
Derek Minnema
Connector JPA
Why California's High-Speed Rail Keeps Derailing
Derek Minnema
Connector JPA
EVs, Fairness and the Fight to Fix the Highway Trust Fund
Derek Minnema
Connector JPA
Ideal for
Brand awareness
Demand creation
Use case
Thought leadership
Technical insights
Use cases
Emerging trends
What's included
Full reaction video 2–3 min · 16:9
Shorts ×4 60–90 sec · 9:16
Thumbnail image 16:9
Post description —
Premium 30–45 min full ep.
Fireside Chat
On-site
The same video-optimized podcast format as the Remote Fireside Chat, elevated with an on-site production — higher visual quality, richer atmosphere, and more dynamic on-camera energy.
Creator effort
Brand awareness
Demand generation
LinkedInNewsletterYouTubeWebsiteSyndicates
Promises Made, Kept: 75% Voter Mandate
Steve Miklos & Derek Minnema
Connector JPA
Becoming Cloud Native with BlackLake
Andrew & Michael
Epicor
Cybersecurity Vendor Relationships
Andrew Awaldt
Epicor / Lakeside Chats
Ideal for
Brand awareness
Top of mind recall
Retention
Use case
SME interviews
Relationship building
Vertical-specific content
Education & trust building
What's included
Trailer 60–90 sec · 16:9 & 9:16
Full episode 30–45 min · 16:9
Segments ×2 2–3 min · 16:9
Shorts ×4 60–90 sec · 9:16
Explainers
Show the product, process, or value clearly
3 formats
Premium 60–90 sec · 16:9
SpecLight
Explainer (human-less)
A human-less explainer video focused on brand awareness, value proposition, and product/service offering. Voice over, b-roll, motion graphics, and sound — fully optimized for social and CTV.
Creator effort
Brand awareness
Demand generation
LinkedInYouTubeInstagramSyndicatesCTV
Smarter Tech for Higher Learning
—
Lenovo Education / AMD
End-to-End Technology for Modern School Systems
—
Lenovo Education / Intel
Powering Edge Computing
—
Lenovo ThinkEdge / Intel
Redefining Healthcare Delivery
—
Lenovo ThinkEdge / Intel
The Evolving Edge Server Landscape
—
Lenovo ThinkEdge
The Executive AI Advantage
—
Snowfire AI
Ideal for
Sales & prospecting
Technical audiences
Lead generation
Use case
Explainer videos
Features & benefits
Solution overviews
Video sales letters
What's included
SpecLight video 60–90 sec · 16:9
Thumbnail image 16:9
Post description —
Premium 60–90 sec · 16:9
3D SpecLight
Explainer (3D animation)
A 3D animated explainer video focused on brand awareness, value proposition, and product/service offering. Human-less with voice over, b-roll, and motion graphics — the premium visual tier of the SpecLight format.
Creator effort
Brand awareness
Demand generation
LinkedInYouTubeInstagramSyndicatesCTV
Industrial Intelligence at the Edge — Intelligent Gateways
—
Lenovo ThinkEdge
SE10 & SE10-I — Industrial AI in Action
—
Lenovo ThinkEdge
Ideal for
Sales & prospecting
Technical audiences
Lead generation
Use case
Explainer videos
Features & benefits
Solution overviews
Video sales letters
What's included
3D SpecLight video 60–90 sec · 16:9
Thumbnail image 16:9
Post description —
Premium 60–90 sec · 16:9
Custom 3D Video
Fully bespoke animation
A fully custom 3D animated video built around a specific brand, product, or service. Visualizes internal mechanisms, abstract processes, or products not yet manufactured — precise creative control, high-production finish.
Creator effort
Brand awareness
Demand generation
LinkedInYouTubeInstagramSyndicatesCTV
Meet Lenovo DeskView — ThinkCentre X AIO Smart AI Camera
—
Lenovo ThinkCentre
Ideal for
Sales & prospecting
Technical audiences
Lead generation
Use case
Explainer videos
Features & benefits
Solution overviews
Video sales letters
What's included
Custom 3D video 60–90 sec · 16:9
Thumbnail image 16:9
Post description —
LimeLight Ads
Campaign creative · Animation
1 format
Premium 15–30 sec · 16:9
LimeLight Ads
Motion graphic ad videos
Animated ad videos with stats and/or specs built for direct response, retargeting, and top-of-funnel content. No presenter on camera — pure motion graphics, data, and brand narrative.
Creator effort
Brand awareness
Demand generation
LinkedInYouTubeInstagramSyndicates
Hybrid Cloud Integration & Security
—
Lenovo / Intel
ThinkEdge Versatility
—
Lenovo ThinkEdge
ThinkEdge Flexibility
—
Lenovo ThinkEdge
Ideal for
Lead generation
Technical audiences
Conversion funnels
Use case
Direct response ads
Top of mind recall
Retargeting ads
What's included
Motion graphic ad 15–30 sec · 16:9
Post description —
Ready to build?

Let's build the right video mix.

Every program is custom-built around your goals, your experts, and the stories your market needs to hear. We'll map the right formats to your stage.

Schedule a call → View pricing

Program-based pricing · No per-video fees · Built for consistency